Laxmipati Sarees, the flagship company of the Laxmipati Group, was incepted in 1984 with a mission to provide top-quality fabrics and a wide assortment of products ranging from sarees, kurtis, kurta sets, shirts, dresses, and gowns. Laxmipati is one of the most recognized national brands and also India’s largest manufacturer of man-made fabric Sarees. They have been serving more than 10 million customers across the country.
Client
Laxmipati Sarees
Social Media
Work Duration
2.5 Years
Laxmipati Sarees, the flagship company of the Laxmipati Group, was incepted in 1984 with a mission to provide top-quality fabrics and a wide assortment of products ranging from sarees, kurtis, kurta sets, shirts, dresses, and gowns.
Laxmipati is one of the most recognized national brands and also India’s largest manufacturer of man-made fabric Sarees. They have been serving more than 10 million customers across the country.
Social Media
Challenge & Solution:
Challenge
Laxmipati approached Social 101 with the specific goal of establishing and scaling its Direct-to-Consumer (D2C) website, enhancing its social media presence, optimizing performance marketing, and improving SEO. Despite its strong market presence, the brand struggled to create a profitable D2C segment setup.
Solution:
Social 101 devised a comprehensive three-pronged strategy to address these challenges:
- Performance Marketing and ROAS Optimization: We focused on scaling the website’s turnover by investing significantly in Meta and Google advertising, targeting an optimized ROAS of 3x.
- Platform Transition and App Development: We transitioned Laxmipati’s website from Laravel to Shopify and developed a connected mobile application for both iOS and Android platforms, enhancing the user experience and accessibility.
- Organic Sales Strategy: We developed a robust organic sales strategy leveraging WhatsApp, email marketing, SEO, a loyalty program, and the mobile application to drive engagement and sales.
Instagram Post
Website Work
Results:
Our strategic interventions led to significant improvements in Laxmipati Sarees’ online performance:
- Monthly website sales increased from ₹12 Lakhs to ₹65 Lakhs.
- Instagram followers grew by 10,000 within three months.
- Returning customer order rate rose from 7% to 24.5%.
- Average Order Value (AOV) increased from ₹1750 to ₹2150.
- Return rate decreased from 11% to 7.2%.
Conclusion:
Social 101‘s strategic approach and dedicated efforts successfully transformed Laxmipati Sarees’ D2C operations, leading to substantial growth and enhanced customer engagement. This case study exemplifies our commitment to delivering tailored solutions that drive measurable results for our clients.